Copywriting
2024 - present
Lismore Essence
I led the brand messaging for the refresh of Waterford’s Lismore Essence collection, a modern evolution of the iconic Lismore pattern. The campaign showcased the beauty of crystal against textures of the Irish landscape, reinforcing the deep connection between Waterford and its Irish heritage.
A Return to our True Essence
Lismore Essence returns to the wild beauty of Ireland’s rugged landscape, immersed in the natural elements from which we began.
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Expressions of Love since 1952
Icons that bond generations.
The Lismore campaign is a celebration of diverse expressions of love, showcasing a classic Waterford collection in intergenerational hands.
I crafted the brand narrative and copy for a wedding-focused segment of this campaign. Waterford elevates weddings – therefore my goal for the creative messaging was to romance the most beloved wedding products and bring them to life through emotive storytelling.
For the Eternal Love Story
A Waterford wedding gift is brilliant now and brilliant forever. Each crystal product is a reflection of the unparalleled craftsmanship of Waterford, family heirlooms for future generations to cherish.
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Mastercraft Pet Bowls
The Mastercraft collection represents the pinnacle of Waterford craftsmanship – entirely handmade in Ireland. Artisans combine time-tested ancestral techniques with innovative modern methods to create exceptional pieces that are proudly mouth-blown, hand-finished, sculpted, and engraved in Waterford, Ireland.
I created the campaign narrative for the launch of the Mastercraft Pet Bowl collection – the ultimate luxurious dining experience for our four-legged companions.
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