A collaboration with Jim Sabey, former Head of Worldwide Marketing for Parkwood Entertainment (AKA brand Beyoncé) and SVP of Sony Records, for his consulting firm, Avln.ch. I wrote the brand story for a media pitch deck for Lady Dawn Russell, British royal and founder of 8Greens, crafting fresh positioning on her unique identity as a wellness leader and educator with the goal of building her media presence to spread her powerful message around the world.